Starbucks' New Frappuccino Campaign

I went to Starbucks yesterday and noticed they were re-doing the store. Adding new merchandise, etc. and putting up all these window clings and signs for "Frappuccino However-You-Want-It". Seems to be a big deal, so does this mean I don't have to pay extra for espresso or syrup?

Nope. They just wasted all this money and paper to tell me what I already knew. The only thing different is they've changed their mix, so you can now, again, get any type of milk in it... but you still have to pay extra. What's the big deal? Besides, I didn't need a sign for that, since I'm observant and noticed [last week? Week before?] that the machine they kept the mix in now says "Whole Milk" or "Skim Milk"... not to mention the swarmy sellsman who works there told me yesterday.

It just makes me wonder if people really are that blind or just don't know how to ask a question. I know when I'm out people will ask what my drink is [because the raspberry syrup makes it look so pretty], and when I tell them their response is, "I didn't know Starbucks had that drink." "Umm.. just add syrup."

Are they not looking at the menu? It says "Add a syrup to your drink for 50 cents" - so if you're unsure, just ask if it can be added to a Frappuccino! *sigh* I'm not a big question asker, but I'll do it if I want to know. How do you think I found out the mix was all put together and you couldn't substitute for soy for awhile there? Because I asked, "Can I get that with soy?" Which, the response was an a-ghast, "No!" like what are you thinking, you should know better. Maybe with that type of response, it's no wonder people weren't asking a whole lot of questions... but I digress.

What a wasted campaign, since people apparently can't read the menu or ask questions. What you think shoving it in people's faces who don't [apparently] read anyways will make your Frappuccino sales go up? Come on.

EDIT:

So... I noticed on Facebook that people are "attending" the Frappuccino Happy Hour. My interest got the better of me, thinking this might be the special, so I looked. Alright, the over-all campaign still seems pointless, but I will admit that kicking it off with a "However-You-Want-It" Frappuccino for half-price was not a bad idea.

Frappuccino Happy Hour - 3:00 - 5:00 PM, 7. May - 16. May [at a participating Starbucks store].

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